SP-009-005 Objection Handling
Top 4 Objections (Memorize These)
1. "AI doesn't meet our quality standards"
What they mean: Brand/quality concern - worried AI outputs look fake or off-brand
Response:
"That's the most common concern we hear - and honestly, it was valid 18 months ago. Mind if I show you some outputs from this month? I'd be curious if you can spot which are AI vs. traditional photography."
If they're skeptical:
"Here's what we do: we train the model specifically on your brand guidelines, products, and aesthetic. The output isn't generic AI - it's your brand, generated at scale. Would it help to see a free proof-of-concept with your actual products?"
Key insight: Show, don't tell. The quality gap has closed dramatically - let the visuals do the convincing.
2. "How long will this take? We're already maxed out"
What they mean: Time/bandwidth concern - they can't take on another project or vendor
Response:
"Totally get it - that's actually why most teams come to us. Quick question: how much time does your team currently spend coordinating photoshoots, briefing agencies, or waiting for assets?"
If they share the pain:
"That's exactly the problem we solve. After a 2-hour onboarding session, you can generate new product visuals in minutes, not weeks. The ROI isn't just cost - it's getting your team's time back. Would a 15-minute demo be worth it to see if this could actually reduce your workload?"
Key insight: Reframe: we're not adding work, we're removing it. Time savings is often more valuable than cost savings.
3. "I need to check with my team / the CEO"
What they mean: Stakeholder buy-in needed - not the sole decision maker
Response:
"Of course - these decisions rarely happen alone. Who else would need to weigh in on this?"
Once they share:
"Got it. What usually matters most to [that stakeholder] - cost savings, speed, or brand consistency?"
Offer to help:
"Happy to jump on a quick call with everyone, or I can send you a one-pager that addresses [their priority] specifically. What would be most helpful?"
Key insight: Map the buying committee. Arm your champion with the right materials for each stakeholder.
4. "What's the difference vs. other tools?"
What they mean: Competitive differentiation - they've seen Midjourney, DALL-E, or other AI tools
Response:
"Great question. The general tools are impressive for creative exploration, but they're not built for commerce. With Dreamshot, you get three things they can't offer:"
The differentiators:
"One: product accuracy - we train on your actual SKUs so the output is sellable, not just pretty. Two: brand consistency - every image follows your guidelines automatically. Three: enterprise workflow - bulk generation, approval flows, and direct export to your channels. Would it help to see a side-by-side comparison?"
Key insight: Don't compete with free/cheap tools on price. Compete on output quality, brand control, and workflow fit.
Secondary Objections
"We need to see results first"
"Completely fair. That's exactly why we offer a free proof-of-concept - we'll generate visuals for 3-5 of your actual products so you can see the quality before any commitment. Would that work?"
"Our brand guidelines are very strict"
"That's actually where Dreamshot shines - we train the AI on your specific brand guidelines, so every output is on-brand by default. Would it help to see how we did this for [similar strict-brand company]?"
"AI images don't look real enough"
"That was true 18 months ago. Mind if I show you some outputs from last month? I'd be curious if you can tell which are AI vs. traditional photography."
"We need to involve other stakeholders"
"Of course - these decisions rarely happen alone. Who else would need to be involved? Happy to set up a call that works for everyone, or I can send materials they can review async."
Call Structure (Keep it Simple)
- Opening (30 sec): State who you are, why you're calling, ask if it's a good time
- Hook (30 sec): One relevant pain point or result
- Question (let them talk): "Is that something you're dealing with?"
- Handle objection (use scripts above)
- Close: Book meeting or get permission to follow up
Key Phrases to Practice
- "Out of curiosity..."
- "Would it be worth..."
- "What we're seeing with similar companies..."
- "Before I send that over..."
- "Mind if I ask..."
What NOT to Say
- Don't trash competitors by name
- Don't promise specific results without data
- Don't keep pushing after 2 clear rejections - thank them and move on
- Don't say "I'm just following up" - always have a reason
Last updated: [01/26] Review quarterly with sales team